Landscaping Businesses Grow Faster with Local SEO

Do you own a landscaping company serving one or more local areas? If so, generic website SEO isn’t enough to deliver impactful results. To attract more customers in your area, you need to focus on local search engine optimization (Local SEO).

Local SEO is a game-changer for many local businesses because physical proximity is a significant ranking factor in search results. By optimizing for local search, you can connect with qualified customers at the right time and convert them into loyal clients.

What is Local SEO?

Local SEO is all about optimizing your website and online presence to rank higher in searches made by people in your area. Unlike traditional SEO, which often focuses on businesses with a strong online presence or e-commerce offerings, Local SEO targets customers who are ready to engage with businesses nearby.

Local SEO significantly impacts mobile search, where users are often on the go and ready to make a purchase. It also improves rankings for searches containing local terms like:

• Landscapers near me

• Lawn care near me

• Landscaper [city name]

• Landscaper in my area

To optimize for local search, highlight your city name, full address, and key services in places where both search engines and users expect to find them. According to Google, local search rankings depend on three main factors:

1. Relevance
2. Prominence
3. Relevance

While this explanation simplifies a complex ranking algorithm, the key takeaway is this: Google My Business (GMB) is central to Local SEO. Start your campaign by claiming and optimizing your GMB profile. (Check out our free training on optimizing Google My Business specifically for landscaping companies.)

Why Focus on Local SEO?

Local SEO connects your landscaping business with real customers in your community. Effective local SEO ensures your business appears on the first page of search engine results when people look for the services you provide.

Key Statistics:

• 78% of location-based mobile searches result in an offline purchase. (SEO Tribunal)

• 46% of all Google searches seek local information. (Go Gulf)

• 4 in 5 consumers use search engines to find local information. (Think with Google)

• “Near me” searches grew by over 900% in two years. (Chat Meter)

• 72% of consumers who perform a local search visit a store within five miles. (HubSpot Marketing Statistics)

• 97% of people learn more about a local company online than anywhere else. (SEO Tribunal)

• 88% of searches for local businesses on mobile devices result in a call or visit within 24 hours. (Nectafy)

• 92% of searchers choose businesses on the first page of local search results. (SEO Expert)

Local SEO’s importance continues to grow as Google refines its algorithms to deliver more personalized search results.

How to Improve Your Local SEO Right Now

Here’s a quick guide to actionable steps you can take to boost your local SEO:

1. Incorporate Local Keywords: Add keywords and geographical identifiers (e.g., city name) to meta descriptions, title tags, headers, and image alt text.

2. Optimize Web Pages and URLs: Structure your webpages and URLs to highlight your locations and services.

3. Claim Your Google My Business Profile: Ensure your GMB profile is claimed, fully optimized, and regularly updated.

4. Ensure NAP Consistency: Maintain accurate and consistent Name, Address, and Phone Number (NAP) information across your website and online directories.

5. Encourage Reviews: Develop a strategy to collect more five-star reviews on platforms like Google, Yelp, and Facebook.

6. Leverage Social Media: Claim and optimize your business profiles on major social media networks and review sites.

With most mobile users having location services enabled, potential customers rely heavily on local search results. Use Local SEO to ensure your business appears at the top of these searches.

Take Action Today

Now is the time to update your Local SEO strategy for maximum impact. If you need expert guidance, we’re here to help. Our team specializes in helping landscaping businesses generate more leads, attract more clients, and increase revenue.

Call us today at 1-888-979-3870 or contact us here. Let us help your business thrive with a tailored Local SEO strategy!