If you’re a landscaper, your business thrives on visibility—especially in your local area. But just having a beautiful website or doing great work isn’t enough anymore. If potential customers can’t find you online, you’re missing out on the easiest way to grow your business.

So, how do you get your landscaping business in front of the people ready to hire? Let’s break it down step-by-step.

1. Claim and Optimize Your Google Business Profile

Before anything else, claim your free Google Business Profile (formerly Google My Business). This is the listing that shows up in local searches and on Google Maps when people search “landscapers near me.”

Make sure your profile includes:

• Your exact business name
• Phone number
• Address (or service area if you’re mobile)
• Website URL
• A full list of services (e.g., lawn maintenance, hardscaping, irrigation systems)
• High-quality before-and-after photos
• Real customer reviews

👉 Pro Tip: Regularly post updates, photos, and special offers through your Google Business Profile. Google loves fresh content.

2. Use Local Keywords on Your Website

Think like your customer. If someone types “best lawn care service in [your city],” would your website show up?

Use long-tail, location-specific keywords naturally on your site:

• “residential landscaping services in Springfield”
• “weekly lawn mowing in Travis County”
• “hardscaping installation near [your zip code]”

Include these keywords in your:

• Page titles
• Headings
• Service descriptions
• Image alt text
• URL slugs (e.g., /lawn-care-travis-county)

This helps search engines understand what you do and where you do it.

3. Get Listed in Local Directories

Directory listings give your site more credibility and help boost local search rankings. Make sure your business is listed in:

• Yelp
• Angi
• Thumbtack
• Houzz
• HomeAdvisor
• Local Chamber of Commerce or city business directories

Ensure your NAP (Name, Address, Phone Number) is consistent across all platforms.

4. Earn and Respond to Reviews

Online reviews are a goldmine for local SEO. A landscaping business with 40+ positive reviews will almost always outrank one with just 5 reviews—even if they’ve been around longer.

Ask happy customers to leave reviews on:

• Google
• Facebook
• Yelp

👉 Pro Tip: Make it easy. Text them a direct link to your review page. And always respond to reviews—good or bad. It shows you care and boosts engagement.

5. Build a Simple, Fast, Mobile-Friendly Website

People looking for landscaping help are often searching on their phones. A website that loads slowly or doesn’t look good on mobile will drive them away.

Your website should include:

• A clear headline like: “Affordable Landscaping in [Your City]”
• Quick contact options (click-to-call and a contact form)
• A page for each core service (e.g., Lawn Care, Mulching, Tree Trimming)
• Before-and-after photo gallery
• Testimonials
• A blog (yep, that’s next!)

6. Create Helpful, Local Blog Content

Blogging helps your site rank for long-tail keywords and builds trust. You could write about:

• “Best grass types for shady yards in [Your Region]”
• “How to prepare your lawn for spring in [City]”
• “Landscaping ideas for small backyards in [Your Town]”

Google sees fresh, helpful content and starts to see your site as an authority. Plus, it’s great to share on social media or in your newsletter.

7. Use Social Media to Stay Top of Mind

You don’t need to be on every platform. But having a presence on Facebook and Instagram can help you stay visible and show off your work.

Post:

• Job site before-and-afters
• Seasonal tips
• Customer shoutouts
• Time-lapse videos of landscaping transformations

It builds trust and keeps you in people’s minds—so when they need help, you’re the first name they think of.

8. Track What’s Working (and What’s Not)

Set up Google Analytics and Google Search Console to track:

• How people are finding your site
• Which pages get the most traffic
• What keywords are driving visits
• What areas you’re ranking in

This helps you double down on what’s working and tweak what isn’t.

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Need Help Getting Started?

We specialize in helping landscaping businesses generate more leads, more clients, and more revenue.

📞 Call us today: 407-252-4274
💬 Or contact us here to get a free consultation and find out how we can help you grow your business online.

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